Archive for April 19, 2016

Get the Most Out of Your Direct Mail Advertising with These Tips

Written by Common Computer Problems on April 19th, 2016. Posted in Apple digital graphics, Commercial printing companies, Custom printed items

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If you wonder why you keep getting advertising in the mail, there is a simple reason for that. Direct mail advertising works. It is a very cost effective way to remind your existing customers that you are still around and to get your name in front of new people. This is the reason that American companies spent around $44.5 million in direct mail advertising in 2014. At least 84% of people admit that they keep promotional material they get with a company’s name and logo on it. If you ask your local printing company, they will tell you that this is one the biggest parts of their business.

Tips for Running a Successful Direct Marketing Campaign:

  1. Give people a “call to action.” Make your mail piece worth something other than just be a reminder about your busine