The Internet of Things: What Is It and Why Is It Essential to Your Career in the Tech Industry

Written by Common Computer Problems on July 6th, 2016. Posted in Uncategorized

iotThe Internet of Things (IoT) is the ever-growing system of physical objects that feature an IP address for Internet connectivity. It is basically the concept of connecting any device with an on and off switch to the Internet, allowing it to send and receive data over a network without requiring human-to-human or human-to-computer interaction.

Software developers have been using this term for more than 15 years; however, it only began gaining momentum more recently. There are three core sectors of the IoT: enterprise, home, and government. The Enterprise Internet of Things (EIoT) is the largest of the three.

The IoT expands Internet connectivity beyond the more commonly used devices such as laptop computers, smartphones, and tablets. Now there exists a diverse range of devices that use Internet technology to interact with the environment. Examples include thermostats that use Internet connectivity to manage temperature controls, as well as cars, security systems, speaker systems, vending machines, lights, and even farm animals implanted with biochip transponders.

RFID tags are used to capture data and track the movement of objects in the physical world. As many as 12 million were sold in 2011, and experts estimate that by 2021, this number will increase to 209 billion as the Internet of Things evolves. This boom of the Internet of Things means that the number of devices connected to the Internet will increase from about 13 billion today to 50 billion by 2020.

So, what’s the point? Kevin Ashton, the cofounder and executive director of the Auto-ID Center at MIT, explained the potential of the IoT in the following statement:

“The problem is, people have limited time, attention and accuracy – all of which means they are not very good at capturing data about things in the real world. If we had computers that knew everything there was to know about things – using data they gathered without any help from us – we would be able to track and count everything and greatly reduce waste, loss and cost. We would know when things need replacing, repairing or recalling and whether they were fresh or past their best.”

Tips to Get the Most From Your Website

Written by Common Computer Problems on June 23rd, 2016. Posted in Digital marketing strategist, Integrated digital marketing, Responsive web design

Digital marketing solutions

The way we consume internet content is always changing. With services like Twitter, our attention span has decreased dramatically. Nearly 40% of internet users will only wait three seconds before leaving a website if it has not loaded. Once a website has loaded you only have ten seconds to get someone’s attention. We are also accessing online content in new ways all of the time. For sales, 62% of companies report that they see their sales go up when they design a website specifically aimed at mobile users. All of this just increases the importance of you graphic design.

Use images to boost interest.

Respond really well to fresh images on a website. Fresh and new images give your returning visitors something interesting to look at. They can also provide and incentiv

How Digital Printing is Changing the World of Marketing

Written by Common Computer Problems on May 20th, 2016. Posted in 24 hour printing, Custom stickers and labels, Visual graphics

Custom banners nyc

Just about every business knows that marketing is extremely important. Finding the most effective yet creative ways to share your company, your company’s products, and its mission is a top priority — and challenge — for virtually all companies. Print communication such as direct mail had been the popular marketing tactic of choice. In 2014 alone, businesses spent a whopping $44.5 million on direct mail marketing. And more and more digital printing and digital communication have become the marketing mode of choice. In fact, more than 75% of businesses attribute their success to using both commercial printing and digital communication marketing tactics.
While commercial printing seems li

3 Important Factors of Every Good SEO Strategy

Written by Common Computer Problems on April 29th, 2016. Posted in Professional website design, Professional website development, Search engine optimization service

Seo agency

Search engine optimization marketing, or SEO is rapidly becoming one of the most important aspects of business in the 21st century. Approximately 86% of consumers in one survey stated that using a search engine allowed them to learn something new or important that helped him/her increase his/her knowledge, according to the Pew Research Center. According to Interconnected World, 44% of online shoppers begin their experience by using a search engine.

A successful SEO strategy will develop the brand of the product/service, increase the company’s overall exposure, and ultimately bring in more business. Whether you’re a Continue Reading No Comments

Get the Most Out of Your Direct Mail Advertising with These Tips

Written by Common Computer Problems on April 19th, 2016. Posted in Apple digital graphics, Commercial printing companies, Custom printed items

Wide format

If you wonder why you keep getting advertising in the mail, there is a simple reason for that. Direct mail advertising works. It is a very cost effective way to remind your existing customers that you are still around and to get your name in front of new people. This is the reason that American companies spent around $44.5 million in direct mail advertising in 2014. At least 84% of people admit that they keep promotional material they get with a company’s name and logo on it. If you ask your local printing company, they will tell you that this is one the biggest parts of their business.

Tips for Running a Successful Direct Marketing Campaign:

  1. Give people a “call to action.” Make your mail piece worth something other than just be a reminder about your busine

Defining Your Company’s Presence on the Web: How SEO Can Benefit Your Business

Written by Common Computer Problems on April 18th, 2016. Posted in Search engine optimization, Search engine optimization seo, Search engine optimization services, Search engine optimization strategy, Search optimization

search marketing companyThe 21st Century has already defined itself as the “digital age” with millions of internet users that band together to create a network of artists, bloggers, and businesses. The internet has significantly changed our lives, calling for businesses to adapt or ultimately fall into obscurity. Today it is easier than ever to start a business; keeping that business alive and thriving is the real challenge. Here are some tips to help business leaders develop a plan that utilizes the internet to their advantage.

Making a Name for Yourself 
Your company’s webpage is ultimately going to be the primary hub for representing your company’s image on the net; for this reason investing in qualified and professional website developing services is essential. With the internet people are able to receive information at an astonishing rate: this has changed the consumer drastically as websites typically only have three seconds to make an impression before the consumer decides on whether or not is it time to move on. The very layout of your page can help set your website apart from others: keeping in mind that most internet users scan pages in an “F” shape many businesses instead choose to present their information in bullet points. A final tip for web design is to utilize cool rather than warm colors as greens, blues, and purples elicit more favorable responses from consumers and can guarantee a higher approval rating according to psychology experts.

Building Your Brand 
Building a website is a lot like erecting a brick and mortar store: now that the face of the business is built there needs to be some way for business leaders to market their brand. With over 27 million pieces of content shared on the internet each day it is easy for your business to get overlooked in the crowd. Social media sites and blogs are two of the easiest ways for businesses to build up their brand; a majority of digital consumers like or follow a brand so that they are able to keep informed on the latest products, information, and events. Unlike typical broadcast advertising, marketing through social media is less invasive and allows the internet user to catch up on information at their leisure. While social media is certainly a key component in lead retention, there is a better way to generate high-quality leads on the internet.

Directing Traffic 
The search engine is one of the most powerful tools at the disposal of the internet user as over 90% of all internet experiences start with a search engine query. Harnessing the power of the search engine to direct traffic towards your company is the goal of search engine optimization (SEO). Since around 80% of users instinctively ignore the paid advertisements that adorn search engines, SEO focuses on creative content generation that helps ensure that your company’s content will be picked up by engaged and interested consumers through the search engine’s organic search. The technique used by a professional search marketing company is an example of inbound lead generation that only focuses on attracting already-interested consumers and curbing their spending habits towards your business instead. Experienced marketers that partner with a search marketing company note a significant increase in lead generation and retention with 92% of marketers suggesting that SEO consultants be utilized in any business’ advertising portfolio. Partnering with a professional search marketing company could be the best way to ensure that the word gets out on your website and keep consumers coming back for more!

Your Business Might Be Far Less Visible Than You Think

Written by Common Computer Problems on April 12th, 2016. Posted in Uncategorized

paid adsIf you own a business of any kind, then you know how important visibility is. If your customers can’t find you, you might as well be closed. In today’s marketing and advertising worlds, the future clearly lies in web and mobile-based ads. Around 93% of all online shoppers today begin their online shopping experience by using a search engine. When sifting through these search engine results, 75% of all users will not click past the first page of search results. If your business isn’t appearing on that first page, it’s as good as invisible. What’s they key to getting your web-based business in front of customers? The answer is simple: paid ads.

All Ads Are Not Created Equal

While some types of web and mobile marketing are free, these outlets typically do not have the exposure or search engine ranking that paid ads do. Paid ads are links that are prominently sponsored on both search engine and sidebar marketing platforms. These types of paid search ads have some of the highest rates of exposure of any PPC, or pay per click, marketing. In a recent survey that polled company leaders and brand manages, 83% reported feeling very strongly about the benefits of PPC marketing and paid ads.

In fact, according to a recent study by the Interactive Advertising Bureau, paid ads featured in search engine results are so popular that today they represent 39%, of total Internet or mobile advertising expenditures in 2014. These types of searches have such a high return on investment that businesses typically profit an average of $2 from each $1 they spend on paid ads and paid search marketing. These ads take advantage of a new field known as search engine optimization, or SEO. SEO relies on careful analysis and implementation of the most popular keywords that search engines commonly search for.

The Importance of PPC Consultants

Every year, Google and other search engine firms typically alter or modify their search algorithms hundreds and hundreds of times. If you run a small business, it would be extremely costly in terms of time and money to try and stay ahead of these search engine algorithms. By subcontracting your web and mobile marketing to PPC or other paid search consultants, you’re leaving the hardest parts of marketing up to someone else: the experts.

The Answer to Running a Successful Small Business Exploring the Benefits of Small Business Answering Services

Written by Common Computer Problems on April 11th, 2016. Posted in Call answering services, Telephone answering service, Virtual telephone answering service

Call handling service

Starting a small business involves a lot of trial and error. Like, a lot! It usually involves way more trial and error than most budding entrepreneurs realize until they’re actually in the thick of it. Getting a small business up and running involves a lot learn as you go, especially if you’re ordering a product or service outside of the usual ones that people can offer advice on.

So if you’re currently a successful small business owner, congratulations! You’re doing something right and doing something well, but that doesn’t mean you could be doing things even better. Remember, the key to succeeding in business isn’t necessarily working harder, but it’s working smarter. There’s a huge difference and once you’re really up and running, you’ll begin to truly understand it. E

Trouble Finding the Best Platform for Your Company? Presenting Your Business to the Internet

Written by Common Computer Problems on April 8th, 2016. Posted in Phoenix seo company, Sem firm phoenix, Website consulting services

Phoenix small business seo

Odds are if you use the internet, you use search engines like Google and Yahoo! nearly every time you open your browser. You wouldn’t be the only one, either! Turns out, nearly 95% of every online experience starts with a search engine. If you enjoy Google’s doodles, you may have even set it as your homepage. Now, with so many people using search engines every time they use the internet, doesn’t it make sense that if you’re a business owner, you should be able to make that work to your advantage?

The good news is you can! Search engine optimization (SEO) takes all of those search engines and creates content for your company’s website t

Improve Your Bottom Line with a Better SEO Strategy

Written by Common Computer Problems on March 15th, 2016. Posted in Local seo, Search engine optimization services, Search engine optimization strategy

Website conversion

Search engine optimization (SEO) is incredibly important for driving traffic to your web site. If you do not agree, remember that nearly 93% of all internet experiences start with a search engine. For between 65 and 70% of those experiences, that means a start with Google. Given the fact that most people (at least 75%) never look past the first page of a search and many of those ignore the paid ads, if you want people to find your business, you have to rank high enough to make it to the top. This is why SEO services are so heavily sought after.

7 SEO Services Tips to Get More Traffic and Customers:

  1. Make your keywords matter. Pick