Many business owners create a website in hopes of it obtaining large amounts of traffic or visitors. Due to the popularity of the internet, the appearance of business websites is becoming nearly as important as the company itself. That being said, many businesses begin to wonder how to improve website traffic after not receiving many visitors. If you want your website to begin obtaining traffic, it helps to partner with an SEO friendly website design company. With that in mind, here are five reasons why having an SEO friendly website appeals to visitors.
- Creating Content Based on Search Terms
One of the first things that occur while working with an SEO company is finding the right keywords. These are words that someone will type into a search engine. While you might have content ideas or have previously made posts on your company’s website, there’s no guarantee that people are searching for these terms. Many websites have informational content but visitors never end up seeing it due to bad keyword selection. On the other hand, an SEO company will be able to create keyword lists based on word and entire questions that visitors are entering into search engines.
- Ensuring Articles Are Easy to Read
No visitor wants to visit a website to find a jumbled mess of words or giant walls of text. Considering that, an SEO friendly website design company can either create new pieces or optimize information already on your website. In turn, this helps to ensure that website pages and posts are all properly formatted. This formatting often includes breaking up paragraphs, inserting titles, and other similar tasks. This allows both search engines and visitors to easily and quickly grasp what your content is about.
- Being Able to Have a Mobile Friendly Website
If you’re trying to increase the presence of your business online, you likely know about the Google company. Creators of the most popular search engines in the world, it makes sense to follow along with Google’s guidelines. Considering that, a recent update was issued a few years ago by Google that stated the importance of mobile friendly websites. While this term might seem odd, it simply means a website that performs optimally on mobile devices including phones and tablets. Not having a mobile friendly website potentially alienates customers while possibly lowering your rank in the eyes of the Google company. In fact, a recent survey found that 61% of those surveyed would leave a mobile unfriendly website in favor of a competitor.
- Staying in Constant Contact With Visitors
While it’s important to create content, you’ll want to make sure that you can continue to create these pieces. An essential element of SEO friendly website design is having plenty of content for search engine bots to comb through. In many cases, a website that updates frequently will outrank websites not frequently posting new content. Considering that, it’s wise to have someone specializing in content marketing on your side. You’ll find that an SEO company can help you create and manage website posts, ensuring there is always something for new visitors to find.
- Localized Website Design Elements
Many companies prefer to stand out from the crowd with what is known as localized page content. This type of unique content could include reviews, directions or similar types of information. Google tends to favor unique content, meaning it can help you increase the rankings of your website. In addition, this content is usually fairly easy to source. If you currently have no reviews, consider offering some sort of incentive for customers to leave their opinions on your website.
In conclusion, there are many ways in which SEO friendly website designs appeal to visitors. It’s understandable that attempting SEO on your own is too much to think about. With that in mind, it’s wise to have a company take care of your SEO needs. In turn, you can focus on other aspects of your business while your website continues to attract visitors.