Digital Marketing Is Strong Within Social Media

Social media marketing is commonplace within the sphere of technology. With regular feedback from content users enjoy, ranging from politicians to their favorite artist or celebrity, it is not hard to see the organic traffic social media can do for a marketing company. In fact, when a marketing video was viewed on Facebook, according to Animoto’s The State of Social Video 2017 report, a purchase was made by 64 percent of those viewers.

It is hard to argue with Social Media Marketing Industry Report when, according to them, two-thirds of marketers consider Facebook as the single most important social media platform right now. Ask anyone on the street and chances are they will say they have “a Facebook.” In conjunction, Pew Research Center states that 72 percent of adults who use the internet, also use Facebook.

Many users have a habit of viewing digital media on a daily basis, several times a day. With phones being an extension of the average person’s daily life, it is not difficult to see why 43 percent of marketers globally are joining the trend by an increase to their digital marketing investments. According to Global Digital Outlook Study of 2017/2018, nearly 50 percent have continued spending half of their marketing budget on digital alone, or even all of it. And why not? Digital media is an excellent way to use visual assets to push a product or call to attention.

It is not unheard of for companies to respond to customers on social media. More often than not, when it is an objectively funny observation or comment the company might respond with a witty or equally objectively funny comment themselves. And people like this! 83 percent to be specific, according to a report led by SalesForce Marketing Cloud. Customers “love” or “like” when companies give a brief moment of their time.

One of the many avenues marketing companies can, and have, taken advantage of are app designs with favorable visual assets that provide space for digital marketing to be used in organic ways. This will become much more prevalent than ever when you consider the growth in mobile internet penetration to an expected 61.2 percent globally by 2018, according to Statista. For example, B2B marketers have opted for the use of LinkedIn, a social media platform, when pertaining to their content strategies; 94 percent, to be specific.

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