Digital Marketing Is Strong Within Social Media


There are many examples of digital marketing channels. Almost all digital marketers will use various social media platforms these days. Social media websites can seem like they change more rapidly than search engines in some cases. They’re some of the greatest examples of digital marketing tools today.

Search engine optimization techniques already become outdated and obsolete swiftly. People might think that social media marketing processes are more stable. That said, social media users will change their own habits. The sites themselves won’t usually stay the same for years. In addition to that, social media use patterns have their own trends.

Knowing everything about digital marketing can change the way that people use social media themselves. They might find it easier to get newer followers on social media. People will usually want followers who will share their content as well. Many people will follow a particular account for the sake of doing so, but they won’t really interact with anything that’s been posted there. Certain social media strategies can help people avoid that particular marketing trap.

Digital website marketing is certainly possible on social media websites. Many digital advertising services will help their clients use all the tools that they have.

Social media marketing is commonplace within the sphere of technology. With regular feedback from content users enjoy, ranging from politicians to their favorite artist or celebrity, it is not hard to see the organic traffic social media can do for a marketing company. In fact, when a marketing video was viewed on Facebook, according to Animoto’s The State of Social Video 2017 report, a purchase was made by 64 percent of those viewers.

It is hard to argue with Social Media Marketing Industry Report when, according to them, two-thirds of marketers consider Facebook as the single most important social media platform right now. Ask anyone on the street and chances are they will say they have “a Facebook.” In conjunction, Pew Research Center states that 72 percent of adults who use the internet, also use Facebook.

Many users have a habit of viewing digital media on a daily basis, several times a day. With phones being an extension of the average person’s daily life, it is not difficult to see why 43 percent of marketers globally are joining the trend by an increase to their digital marketing investments. According to Global Digital Outlook Study of 2017/2018, nearly 50 percent have continued spending half of their marketing budget on digital alone, or even all of it. And why not? Digital media is an excellent way to use visual assets to push a product or call to attention.

It is not unheard of for companies to respond to customers on social media. More often than not, when it is an objectively funny observation or comment the company might respond with a witty or equally objectively funny comment themselves. And people like this! 83 percent to be specific, according to a report led by SalesForce Marketing Cloud. Customers “love” or “like” when companies give a brief moment of their time.

One of the many avenues marketing companies can, and have, taken advantage of are app designs with favorable visual assets that provide space for digital marketing to be used in organic ways. This will become much more prevalent than ever when you consider the growth in mobile internet penetration to an expected 61.2 percent globally by 2018, according to Statista. For example, B2B marketers have opted for the use of LinkedIn, a social media platform, when pertaining to their content strategies; 94 percent, to be specific.

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