Our Population Will Grow By 50% Over The Next Four Decades What Does This Mean For Healthcare?


Demographic reporting

Demographic reporting tools are only going to be more needed from here. The world is growing and, as a result, technology is put in a demanding spot to grow even faster. Industries across the globe, from small local businesses to massive corporations, all need to become familiar with marketing analytics if they’re to stay afloat in an increasingly uneven future. Also known as geospatial analysis, these tools provide a much bigger picture of demographic shifts and the influence these changes will have on certain businesses, the economy as a whole and healthcare.

It’s common to only see the forest for the trees. Marketing analytics make sure we never lose sight of the big picture — learn how demographic reporting tools will make sure technology changes with us, rather than against us.

How is it possible to keep track of so many people on a steady basis? You can thank satellites for that. GPS satellites will rotate around the world once every 12 hours on the dot, incredibly accurate and able to determine the current time down to 100 billionths of a second. As of today there are 30 active GPS satellites circling around Earth, though the minimum figure was closer to 24. Without these highly useful tools many of the location intelligence solutions would just not be possible.

Current estimates are expecting the world’s population to grow by at least 50% over the next four decades. This will mean more than nine billion from the steady six and a half billion we have been living with, meaning overlooking marketing analytics solutions and demographic reporting simply isn’t an option. Population growth has a massive influence everywhere it occurs and being aware of what you’re facing is the best way to make sure you can move toward the future confidently. Nowhere is this more clear than some of the reports concerning healthcare availability and jobs across Europe.

By the time 2030 arrives it’s estimated one out of every 100 workers in Europe will need to support 40 people over the age of 65. Compare this back to 2009 where this number was much closer to 25 pensioners for every 100 in the workforce. This research was published a month ago by Eurostat, the leading statistics arm of the European Union, and wouldn’t have been available if not for geospatial data analysis services. Thanks to this new knowledge multiple countries can better prepare for the demand of providing housing, medical care and support services for millions of people.

What else can geospatial information systems provide? If you’re an owner of a business or CEO of a company, it can mean all the difference. The job market is always fluctuating not just based on demand, but the availability and skill set of workers. Gartner, a research company that regularly uses marketing analytics to provide updated information, has suggested there will be over four million big data jobs available over the coming years. Unfortunately, they also estimate a mere one third will be successfully filled. These sort of setbacks are much easier to handle with fair warning, that of which marketing analytics can provide.

The Bureau Of Labor Statistics has made similar reports, though perhaps more promising. Steady growth in jobs that require deep familiarity with location intelligence (including geographers and cartographers) has been predicted, though these are far from the only career fields that will be growing as the population gets larger. Overall, MarketsandMarkets has estimated the geospatial analytics market growing to an astonishing $72 billion by the time 2020 arrives. How prepared you are is as simple as educating yourself on this mass of potential and applying it to your business or establishment.

With geospatial mapping and marketing analytics solutions, our massive world just got a little smaller.

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