Pay Per Click Advertising What You Need To Know
Posted On March 4, 2016
Getting yourself or your company out there is an important way to advertise in the digital age — after all, these days when people want to find something, they simply plug choice keywords into a search engine. Luckily, as online data and search has grown more advanced, around it has involved a science of boosting those rankings, which is used by many digital marketing companies. And, it’s effective — 85% of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic, and 19% of brand marketers expect to significantly increase their paid search investments each year.
Choosing to enhance search results with SEO (search engine optimization), or PPC can be hard, and often the right choice is a little bit of both. Here’s a little breakdown of what PPC is and how a PPC advertising management firm can help you and your business.
What is PPC?
Pay-per-click, or PPC, advertising is a way to boost a certain search result’s rankings by paying for it to rise in the list. By directing traffic straight to a client website, they will experience more business. PPC advertising has been shown to yield a return of 300% or more.
Google Adwords is the most popular and prevalent PPC program out there, and most likely whatever PPC advertising management company you use will be extremely proficient at using it. With Google owning a staggering 67.6% of the U.S. Search engine market share, it is certainly important to have the help of people with talented pay per click experts at a reputable PPC Company.
Keyword research is at the root of the success of PPC. Since that is what consumers usually plug into the search engine, it is the job of skilled PPC analysts to figure out what keywords or key phrases will yield their clients the most results.
After the keywords have been figured out, it’s time to manage your campaigns, or at least understand how your PPC specialist manages them. Basically, it is important to continuously make sure your chosen key words are effective, and to keep track of ones that no longer do any good! A successful PPC campaign must be constantly monitored for adaptations.