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Do You Find Yourself Wandering from One Internet Site to Another?
The flea market fills the entire field. Rows of tables and tents present treasures of all kinds. Antique hub cabs from forgotten trucks. Wooden spools of thread with pale shades of color. Tools both new and old. You have to take an organized approach to surveying the booths if you want to make sure you see every last thing. Without a plan, it is easy to get distracted and forget which way you are going, accidentally visiting the same items twice, but missing out on other hidden finds.
The woman who is with her 84-year old father and 15-year old daughter tries to keep both of these companions in sight. The daughter continues to gravitate toward the refurbished decorator items. Looking closely at the details, she is certain that she can recreate some of these items herself for her bedroom and basement study ar
Is Your Company Looking for a New Advertising Agency?
“I am not sure I can tell you my secret, but I can tell you my motivation.”
That honest response from the top sales person of one of the advertising agencies may have very well been the reason that your company signed the new three year contract for the company’s digital marketing services. The sales person went on to explain that her motivation was the fact that she had two children in college. And college tuition bills were all the motivation she needed to work and create until she came up with a unique marketing plan for each one of her customers. If there was a secret as well, she explained, the secret was completely different for every client. By getting to know the client and completely understanding the product her secret, if there is one, is to develop a campaign that will so uniquely bran
How Much Does Industrial CT Scanning Cost?
Before we can explain how much industrial CT scanning costs, we have to explain what makes this technology so valuable to so many companies, from archeologists to aerospace companies.
There are dozens of types of nondestructive testing technologies that companies use to inspect their products, but few that can offer the benefits of industrial CT scanning. Unlike 3D laser scanning, which can only analyze external surfaces, or electromagnetic testing, which only works with certain materials, industrial CT scanning services can quickly and accurately create a 3D model of almost any object.
It’s one of the only NDT technologies that allow scientists to inspect both internal and surface properties, all without damaging t
Give Your Clients and Customers a Friendly Voice 24 Hours a Day
Business both small and large benefit from having an after hours answering service to meet the needs of their clients, potential customers and patients. A national answering service can help business owners ensure that a real person always answers the phone even after hours on on holidays. How important is this? Extremely.
Answering Service Value For Small Businesses
Word of mouth advertising is one of the greatest marketing tools for a small business. And nothing says customer service like having a real person answer the phone after hours and on weekends. Small business owners can not possibly staff a 24 hour line but a
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The Internet of Things: What Is It and Why Is It Essential to Your Career in the Tech Industry
The Internet of Things (IoT) is the ever-growing system of physical objects that feature an IP address for Internet connectivity. It is basically the concept of connecting any device with an on and off switch to the Internet, allowing it to send and receive data over a network without requiring human-to-human or human-to-computer interaction.
Software developers have been using this term for more than 15 years; however, it only began gaining momentum more recently. There are three core sectors of the IoT: enterprise, home, and government. The Enterprise Internet of Things (EIoT) is the largest of the three.
The IoT expands Internet connectivity beyond the more commonly used devices such as laptop computers, smartphones, and tablets. Now there exists a diverse range of devices that use Internet technology to interact with the environment. Examples include thermostats that use Internet connectivity to manage temperature controls, as well as cars, security systems, speaker systems, vending machines, lights, and even farm animals implanted with biochip transponders.
RFID tags are used to capture data and track the movement of objects in the physical world. As many as 12 million were sold in 2011, and experts estimate that by 2021, this number will increase to 209 billion as the Internet of Things evolves. This boom of the Internet of Things means that the number of devices connected to the Internet will increase from about 13 billion today to 50 billion by 2020.
So, what’s the point? Kevin Ashton, the cofounder and executive director of the Auto-ID Center at MIT, explained the potential of the IoT in the following statement:
“The problem is, people have limited time, attention and accuracy – all of which means they are not very good at capturing data about things in the real world. If we had computers that knew everything there was to know about things – using data they gathered without any help from us – we would be able to track and count everything and greatly reduce waste, loss and cost. We would know when things need replacing, repairing or recalling and whether they were fresh or past their best.”
Tips to Get the Most From Your Website
The way we consume internet content is always changing. With services like Twitter, our attention span has decreased dramatically. Nearly 40% of internet users will only wait three seconds before leaving a website if it has not loaded. Once a website has loaded you only have ten seconds to get someone’s attention. We are also accessing online content in new ways all of the time. For sales, 62% of companies report that they see their sales go up when they design a website specifically aimed at mobile users. All of this just increases the importance of you graphic design.
Use images to boost interest.
Respond really well to fresh images on a website. Fresh and new images give your returning visitors something interesting to look at. They can also provide and incentiv
How Digital Printing is Changing the World of Marketing
Just about every business knows that marketing is extremely important. Finding the most effective yet creative ways to share your company, your company’s products, and its mission is a top priority — and challenge — for virtually all companies. Print communication such as direct mail had been the popular marketing tactic of choice. In 2014 alone, businesses spent a whopping $44.5 million on direct mail marketing. And more and more digital printing and digital communication have become the marketing mode of choice. In fact, more than 75% of businesses attribute their success to using both commercial printing and digital communication marketing tactics.
While commercial printing seems li
3 Important Factors of Every Good SEO Strategy
Search engine optimization marketing, or SEO is rapidly becoming one of the most important aspects of business in the 21st century. Approximately 86% of consumers in one survey stated that using a search engine allowed them to learn something new or important that helped him/her increase his/her knowledge, according to the Pew Research Center. According to Interconnected World, 44% of online shoppers begin their experience by using a search engine.
A successful SEO strategy will develop the brand of the product/service, increase the company’s overall exposure, and ultimately bring in more business. Whether you’re a
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Get the Most Out of Your Direct Mail Advertising with These Tips
If you wonder why you keep getting advertising in the mail, there is a simple reason for that. Direct mail advertising works. It is a very cost effective way to remind your existing customers that you are still around and to get your name in front of new people. This is the reason that American companies spent around $44.5 million in direct mail advertising in 2014. At least 84% of people admit that they keep promotional material they get with a company’s name and logo on it. If you ask your local printing company, they will tell you that this is one the biggest parts of their business.
Tips for Running a Successful Direct Marketing Campaign:
- Give people a “call to action.” Make your mail piece worth something other than just be a reminder about your busine
Defining Your Company’s Presence on the Web: How SEO Can Benefit Your Business
The 21st Century has already defined itself as the “digital age” with millions of internet users that band together to create a network of artists, bloggers, and businesses. The internet has significantly changed our lives, calling for businesses to adapt or ultimately fall into obscurity. Today it is easier than ever to start a business; keeping that business alive and thriving is the real challenge. Here are some tips to help business leaders develop a plan that utilizes the internet to their advantage.
Making a Name for Yourself
Your company’s webpage is ultimately going to be the primary hub for representing your company’s image on the net; for this reason investing in qualified and professional website developing services is essential. With the internet people are able to receive information at an astonishing rate: this has changed the consumer drastically as websites typically only have three seconds to make an impression before the consumer decides on whether or not is it time to move on. The very layout of your page can help set your website apart from others: keeping in mind that most internet users scan pages in an “F” shape many businesses instead choose to present their information in bullet points. A final tip for web design is to utilize cool rather than warm colors as greens, blues, and purples elicit more favorable responses from consumers and can guarantee a higher approval rating according to psychology experts.
Building Your Brand
Building a website is a lot like erecting a brick and mortar store: now that the face of the business is built there needs to be some way for business leaders to market their brand. With over 27 million pieces of content shared on the internet each day it is easy for your business to get overlooked in the crowd. Social media sites and blogs are two of the easiest ways for businesses to build up their brand; a majority of digital consumers like or follow a brand so that they are able to keep informed on the latest products, information, and events. Unlike typical broadcast advertising, marketing through social media is less invasive and allows the internet user to catch up on information at their leisure. While social media is certainly a key component in lead retention, there is a better way to generate high-quality leads on the internet.
Directing Traffic
The search engine is one of the most powerful tools at the disposal of the internet user as over 90% of all internet experiences start with a search engine query. Harnessing the power of the search engine to direct traffic towards your company is the goal of search engine optimization (SEO). Since around 80% of users instinctively ignore the paid advertisements that adorn search engines, SEO focuses on creative content generation that helps ensure that your company’s content will be picked up by engaged and interested consumers through the search engine’s organic search. The technique used by a professional search marketing company is an example of inbound lead generation that only focuses on attracting already-interested consumers and curbing their spending habits towards your business instead. Experienced marketers that partner with a search marketing company note a significant increase in lead generation and retention with 92% of marketers suggesting that SEO consultants be utilized in any business’ advertising portfolio. Partnering with a professional search marketing company could be the best way to ensure that the word gets out on your website and keep consumers coming back for more!
