Hotel Industry Technology Trends That Are Happening Right Now
Posted On May 30, 2018
Hoteliers are in the business of hospitality, so it makes sense that they’re always trying to provide the best services possible to their customers. While for a small minority of the population, a bed under a roof is adequate, the majority of guests are looking for a hotel that goes above and beyond.
Many hotels are using technology to cater to their guests by integrating services on a virtual or digital level, as well as providing technological amenities to improve guests’ stays. In 2018, the latest trends in hotel industry technology are only getting more involved.
The concierge service has had few advancements throughout the years, primarily staying static as a front-desk point of contact. Telephones made it possible to ring the front desk to speak to an employee or hotel management, which was probably the most significant upgrade. With advancements in technology, the concierge service is getting another, quite impressive upgrade. A digital (or virtual) concierge service will allow guests to have 24-hour access to hotel information, as well as schedule housekeeping, order more pillows or towels, get driving directions, and even make reservations at restaurants and spas. It would revolutionize how guests function with the hotel.
With the popularity of apps for smartphones and tablets, hotels are making it easier to go through the reservation and check-in process. Recently, hotels began offering these services through their websites. Despite being mobile-friendly, there was still room for improvement. Now, guests can download the hotel brand app on their phone and check-in from wherever they may be. This can allow for late check-ins to be accurately maintained and recorded, and instant notification with the guest about any associated fees. With the average daily no-show rate of 10%, brand apps will allow for faster and easier cancellations, allowing the hotel to rebook the room as quickly as possible. These apps can also start to function as room keys, allowing guests to unlock their room using their phones.
With these technological integrations, hotels are able to cater to the needs of their guests with personalized precision, allowing for simpler hotel management and increased satisfaction rates. The future of the hotel industry is happening right now.
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