Many of these apps have to be custom, so when you’re working on a team for custom app development, you need to have a mild background in coding. If you have ever built a custom built website, then you probably already have some of the qualifications to work in the field. Using custom software is only a part of the job, as a big part of the job is actually teamwork. The job isn’t working in a cubicle and not talking to anyone, the job is mostly communicating with your fellow workers to try to come up with solutions that can help the app be at its best potential. So if web design is your thing, look into developing apps! It can be very fulfilling and creative.