If you own a business of any kind, then you know how important visibility is. If your customers can’t find you, you might as well be closed. In today’s marketing and advertising worlds, the future clearly lies in web and mobile-based ads. Around 93% of all online shoppers today begin their online shopping experience by using a search engine. When sifting through these search engine results, 75% of all users will not click past the first page of search results. If your business isn’t appearing on that first page, it’s as good as invisible. What’s they key to getting your web-based business in front of customers? The answer is simple: paid ads.
All Ads Are Not Created Equal
While some types of web and mobile marketing are free, these outlets typically do not have the exposure or search engine ranking that paid ads do. Paid ads are links that are prominently sponsored on both search engine and sidebar marketing platforms. These types of paid search ads have some of the highest rates of exposure of any PPC, or pay per click, marketing. In a recent survey that polled company leaders and brand manages, 83% reported feeling very strongly about the benefits of PPC marketing and paid ads.
In fact, according to a recent study by the Interactive Advertising Bureau, paid ads featured in search engine results are so popular that today they represent 39%, of total Internet or mobile advertising expenditures in 2014. These types of searches have such a high return on investment that businesses typically profit an average of $2 from each $1 they spend on paid ads and paid search marketing. These ads take advantage of a new field known as search engine optimization, or SEO. SEO relies on careful analysis and implementation of the most popular keywords that search engines commonly search for.
The Importance of PPC Consultants
Every year, Google and other search engine firms typically alter or modify their search algorithms hundreds and hundreds of times. If you run a small business, it would be extremely costly in terms of time and money to try and stay ahead of these search engine algorithms. By subcontracting your web and mobile marketing to PPC or other paid search consultants, you’re leaving the hardest parts of marketing up to someone else: the experts.