The 21st Century has already defined itself as the “digital age” with millions of internet users that band together to create a network of artists, bloggers, and businesses. The internet has significantly changed our lives, calling for businesses to adapt or ultimately fall into obscurity. Today it is easier than ever to start a business; keeping that business alive and thriving is the real challenge. Here are some tips to help business leaders develop a plan that utilizes the internet to their advantage.
Making a Name for Yourself
Your company’s webpage is ultimately going to be the primary hub for representing your company’s image on the net; for this reason investing in qualified and professional website developing services is essential. With the internet people are able to receive information at an astonishing rate: this has changed the consumer drastically as websites typically only have three seconds to make an impression before the consumer decides on whether or not is it time to move on. The very layout of your page can help set your website apart from others: keeping in mind that most internet users scan pages in an “F” shape many businesses instead choose to present their information in bullet points. A final tip for web design is to utilize cool rather than warm colors as greens, blues, and purples elicit more favorable responses from consumers and can guarantee a higher approval rating according to psychology experts.
Building Your Brand
Building a website is a lot like erecting a brick and mortar store: now that the face of the business is built there needs to be some way for business leaders to market their brand. With over 27 million pieces of content shared on the internet each day it is easy for your business to get overlooked in the crowd. Social media sites and blogs are two of the easiest ways for businesses to build up their brand; a majority of digital consumers like or follow a brand so that they are able to keep informed on the latest products, information, and events. Unlike typical broadcast advertising, marketing through social media is less invasive and allows the internet user to catch up on information at their leisure. While social media is certainly a key component in lead retention, there is a better way to generate high-quality leads on the internet.
The search engine is one of the most powerful tools at the disposal of the internet user as over 90% of all internet experiences start with a search engine query. Harnessing the power of the search engine to direct traffic towards your company is the goal of search engine optimization (SEO). Since around 80% of users instinctively ignore the paid advertisements that adorn search engines, SEO focuses on creative content generation that helps ensure that your company’s content will be picked up by engaged and interested consumers through the search engine’s organic search. The technique used by a professional search marketing company is an example of inbound lead generation that only focuses on attracting already-interested consumers and curbing their spending habits towards your business instead. Experienced marketers that partner with a search marketing company note a significant increase in lead generation and retention with 92% of marketers suggesting that SEO consultants be utilized in any business’ advertising portfolio. Partnering with a professional search marketing company could be the best way to ensure that the word gets out on your website and keep consumers coming back for more!