A robust SEO strategy helps your business rank highly in search engines and gain more visibility among users. It’s not only about getting more traffic, but also converting that traffic into sales. If you are thinking of marketing for lawyers, consider an SEO strategy. While most people think of SEO as a technical field, it does a lot with the design and development of your website.
SEO requires a lot of research and effort. You need to know how to add Google SEO to your website, how to optimize your site for search engines, the techniques that work, and how to add keywords to Google analytics. If you do it right, it can be rewarding when you consider social media marketing.
Good quality content enables people to find your website through search engines like Google. There should be at least some useful information on each page so people will want to read it, share it with others, and drive traffic. You also want this information to be unique by getting an SEO expert to add to your strategy.
You can add Google keywords to your website by including them in titles and headlines, using them in meta descriptions, creating content around them, and more. Other technical elements that improve your website’s performance on search engines include internal and external.
Search engine optimization marketing, or SEO is rapidly becoming one of the most important aspects of business in the 21st century. Approximately 86% of consumers in one survey stated that using a search engine allowed them to learn something new or important that helped him/her increase his/her knowledge, according to the Pew Research Center. According to Interconnected World, 44% of online shoppers begin their experience by using a search engine.
A successful SEO strategy will develop the brand of the product/service, increase the company’s overall exposure, and ultimately bring in more business. Whether you’re a Pittsburgh SEO company or an SEO agency in California there are a couple of things every good SEO strategy will contain. Here are three important factors every SEO strategy should have in some form.
- Quality Content: “Content is king” has been a moniker in the SEO community for almost as long as its been around. Estimates say that there are currently about 27 million pieces of content shared each day. This has two primary functions. The first notion is that Google places a lot of emphasis on websites that provide real value to searchers. That can mean a variety of things including answering a specific question or providing relevant information about a topic the user has searched. Google rewards people for providing this kind of stuff, which is why it is far better than shallow or weak content.
The other reason the quality of your content is so important is because it is precisely what people will be reading and largely basing their purchasing decisions on. If they don’t like, agree with, or believe what you’re telling them is accurate they will be quick to take their business elsewhere.
- Optimized Keywords: This is one of the more technical aspect of SEO strategy. Every page of your website should be optimized for the keywords you’re trying to rank on. For example, if you’re a plumber in New York various versions of these words need to be sprinkled throughout your website. This goes for the content talked about in the prior point as well. Part of having high quality content is placing your keywords in it so as not to sound awkward or clunky, but still having them in there for the SEO value.
- Social Media Promotion: One of the most important parts of SEO today is how you actually go about promoting what you have. From the content you create to any potential deals you might have going on using social media to promote your products and services is a great way to control your brand.
SEO strategy can and will vary from business to business depending on their individual needs and desires, but at the end of the day you’re going to need these three things for truly successful campaigns.