Everyone has the need for good IT solutions. Small business owners that want to keep themselves organized in their busy day-to-day lives. Entrepreneurs who are hungry for options in an unreliable industry. Companies that have hundreds of workers to manage and only so much time in the day to do so. What IT services do you think could benefit you on your way to a more successful and lucrative career? From network monitoring to installing a cloud service, there’s an option available for everybody. Let IT solutions shoulder some of the burden of running a business.
You hear a lot about blogging. It’s approachable and fun for customers. It’s a smart way to market for businesses. It’s a fantastic in-between option for those that do B2B freelancing. Where do you stand on the scale? Blogging has been found to increase web traffic by an impressive 50% for brands, according to a recent study, and B2B companies that actively blog actually generate 60% more leads than those without a blog in place. IT consulting can help you with all the steps necessary to have a place customers can browse and stay up-to-date on.
The only thing that seems to get more buzz than blogging is SEO. What is SEO, anyway, and how does it help your business make more money? This term is short for ‘search engine optimization’ and is a highly useful way of utilizing search engines to help customers find your brand. Rather than relying on intrusive (and often annoying) advertisements to catch their attention, you can have keywords guide their hand toward businesses that best suit their interests. SEO leads have an impressive 14% close rate, while outbound leads (think direct mail or print) lag behind at just 2%.
What about design? Your website needs to achieve a few things if it’s to be returned to rather than overlooked. IT solutions regularly help small to large businesses create eye-catching websites that are clean, easy to navigate and aesthetically pleasing. An illuminating study saw nearly half of all respondents saying a website’s design is their number one criterion for determining the credibility of a company. That’s even before reputation or prices! Eliminating annoying pop-ups and creating easy-to-find contact info are just a few ways you can make a better experience for every new visitor.
Even the most cleverly designed and modern-minded business runs the risk of failure when it doesn’t create security measures to protect all its hard work. It’s estimated as many as 20% of all small businesses will be hacked within just one year. Another 45% of data losses were due to end-users deleting information, while nearly 18% were from overwriting mistakes. IT solutions can figure out the weak spots in your business foundation and give you the necessary tools to prevent common (and costly) mistakes.
Seek Out IT Solutions Today
Technology moves fast. Why not move with it? There’s no good reason to linger with a mediocre website or a brand that fails to catch customer eyes where they’re looking the most. A simple design update, blog installation or security addition can make a world of difference in how your company moves in a competitive landscape. Alongside your monthly marketing budget and telecommuting measures toss in a note to seek out managed IT services. You’ll find it well worth the effort.